Two Olympic-themed activities - “I am a lucky star to light the Olympic torch” and “I am a lucky winner in the Rio Big Wheel” - were conducted for all mobile users from August 4th to 25th, 2015. Through awards presenting and sharing and Big Wheel lucky draw, the two activities successfully roused the attention of participants and guided them to register as new users. There were a total of 27,334 participants, of whom 8,331 won a certain prize. The number of page views (PV) for the activities’ website reached as high as 252,944, and the unique visitors (UV) amounted to 53,073.
The opening ceremony of the 2016 Rio Olympic Games lighted up the users’ Olympic enthusiasm and sports spirit. They hoped to, together with more people, participate in the Olympic Games, and they also hope to make their contributions to the grand event in an entertainment form and win some prizes.
Marketing activities were carried out during the Olympic Games to connect And Contacts with the event, enhance users’ recognition of the brand And Contacts, and boost the dynamics of users through a string of activities to retain old users, develop new users, and improve users’ stickiness.
Activity I: “I am a lucky star to light the Olympic torch”
After entering the activity page, users can click the “Light the Lucky Star” button, and those who successfully light the star will win 30MB data traffic. They can also click the “Share” button to share the activity in their friend circles, and the first 390 users who do so that day will be granted a prize of 30MB data traffic. The activity will start from 12:00 at noontime every day and there will be only 390 prize-winners per day. Those who fail to light the torch can do it again the next day or move to the Big Wheel luck draw activity. Every user has only one chance of winning a prize.
Time: August 10th – 25th
1. This activity is limited to China Mobile users only;
2. Whoever lights the lucky star will win a prize of 30MB data traffic;
3. The activity starts from 12:00 at noontime each day, and the prizes per day is limited and will be granted on a “first-come-first-served” basis;
4. The first 390 users who share the activities in their friend circles each day will also be granted a prize of 30MB data traffic;
5. Each user has only one prize-winning chance; and users can share it for multiple times, but can only get the prize once;
6. Those who fail to light the torch can do it the next day or move ahead to the Big Wheel lucky draw activity;
7. The data traffic won by users will be sent to their registered mobile phone numbers. Please pay attention to SMS notifications and keep your mobile available;
8. For those who participate in the activity by rigged means, And Contacts reserves the right to revoke their prize-winning qualifications;
9. China Mobile reserves the final interpretation of this activity.
Activity II: “I am a lucky winner in the Rio Big Wheel”
Those who fail to light the lucky star can move to the Big Wheel page for a luck draw to win a RMB 5.00 E-card on JD.com. A user can join the luck draw activity for multiple times, but each user has only one chance of winning a prize.
Time: August 10th – 25th
1. The activity is limited to China Mobile users only;
2. The prize of Big Wheel lucky draw is an E-card worth RMB 5.00;
3. The card key of each JD.com E-card will be displayed on the card;
4. For those who participate in the activity by rigged means, And Contacts reserves the right to revoke their prize-winning qualifications;
5. China Mobile reserves the final interpretation of this activity.
There were 27,334 participants in the two activities, of whom 8,331 won a total of 11,867 prizes: 26,122 users participated in the “Rio Big Wheel” activity and won 2,099 JD.com E-cards worth RMB 5.00 each; and 8,237 users participated in the “Olympic Torch” activity and won 6,110 “lighting the torch” prizes (30MB data traffic each) and 3,658 “sharing among friends” prizes (30MB data traffic each).
These activities are limited to China Mobile users only.
Based on the archiving and card registration system of Guangdong Provincial Poverty Alleviation Office (GPPAO), next-generation Internet technologies such as big data and cloud computing are adopted to integrate the data of various industries including civil affairs, social security and healthcare, with the purpose of creating a big data management platform – “Guangdong Poverty Relief Cloud” to assist GPPAO in alleviating the poor people in a precise way. The platform is designed to manage the poverty alleviation work based on information technologies in a precise, dynamic and scientific manner, improving the governance of rural poverty-stricken areas in Guangdong and helping lift them out of poverty.
The year 2015 marks the beginning of precision poverty relief and poverty reduction in Guangdong. Recently, the province has turned from absolute poverty to relative poverty. According to the local government statistics, there are still more than 700,000 poor families and 1.76 million poverty-stricken population in the province. The provincial party committee and the local people’s government have defined the mission of fighting against poverty: to ensure that all impoverished villages and population will shake off poverty and increase revenues by 2018.
To this end, the customer needs a big data platform based on information technologies to pinpoint the poor people, take proper poverty relief measures, and give policy support to every poverty-stricken household. This platform will integrate the system data from various industries and departments, remove information silos, and drive mutual assistance and information sharing between industries; and it will also possess all poverty alleviation data to track the whole poverty relief process and meet the requirements of precisely locating the target of aids and support, taking precise measures, and assessing the poverty reduction performance in a precise way, so as to enhance the working efficiency and expand the social benefits.
Guangdong “poverty relief cloud” has integrated multiple organizations and users such as decision-makers of various levels, poverty-relief units of various levels, competent authorities and regulatory bodies of various levels, poverty alleviation work teams and groups, and the public to establish an all-round information platform focusing on precision poverty reduction service development, coordinated office, and interactions with the public. The platform is characterized with a reasonable structure, complete functions, safety and stability, and comprehensive services. It consists of the following solutions:
(I) Precise identification. Establish a unified basic information database across the province, including archiving and registration database for impoverished population, GPS geographic information database, project management database, audiovisual materials database, visits to poverty-stricken villages and households database, and poverty reduction by industries comparison database.
(II) Precision poverty reduction. Build on the archiving and registration data as the foundation, associate data from relevant departments and industries such as civil affairs, finance, social security and healthcare, display the poverty relief plans and achievements of all administrative regions across the province based on poverty alleviation plans by categorizing the poor households with the support of fixed-point poverty reduction projects and funds as well as big data analysis, and establish a dynamic management and command platform which is retrievable, visualized, and concentrating on poverty-stricken villages and families.
(III) Project monitoring. Conduct a close-loop monitoring on the whole process of poverty relief funds ranging from application, evaluation, approval, to earmarking, settlement, and to implementation, regulation and acceptance.
(IV) Performance evaluation. Establish a provincially integrated poverty monitoring and performance evaluation system to assess the performance of poverty relief progress of poor villages and households, as well as the implementation of poverty alleviation policies, tasks and measures.
(V) Social interaction. Collect poverty relief information and resources from poor people and the public, and create a network platform on which people can interact and communicate with each other, file complaints and offer suggestions, and participate in and supervise poverty reduction and aiding activities.
(VI) Mobile app. The mobile app can, via mobile devices, use GPS satellite signals to locate the positions of patrollers and inspectors, and display the distribution, maps and photos, and basic information of the poverty relief projects surrounding the patrollers and inspectors for them to search ad review.
Guangdong “poverty relief cloud” platform has the following six features:
(I) A collaborative office platform integrating multiple levels and different organizational units base on cloud computing technology;
(II) Provide a variety of user interfaces such as mobile phone Web, mobile phone client and WeChat account, and give full play to the convenience of mobile Internet that can be accessed anytime and anywhere.
(III) Use social networking technology (similar to WeChat) to provide dynamic management, cyber space, object attention and message push services to municipal poverty alleviation office, relevant organizations directly under the municipal government, poverty alleviation offices of all districts and counties, relevant organizations directly under district and county governments, poverty alleviation offices of all villages, townships and neighborhoods, poverty-stricken villages and households, aiding organizations and individuals, special village working teams, and even poverty relief projects, so as to manage and control the progress of poverty relief at any time and in any place.
(IV) Use geographic information technology to record specific longitude and latitude for each poor family and each project, and to provide detailed map information for each and every poverty-stricken village.
(V) Adopt big data technology to provide each organization unit, each poverty-stricken village and household with detailed text, graphic, and video materials.
(VI) Provide poverty relief offices of various levels and their working staff with an instant communication and collaborative office platform.
Using our product solution, the customer has been provided with an effective tool that can help achieve its three-year mission of precision poverty relief and poverty reduction, all poverty alleviation offices of various levels can make efficient use of their basic data and poverty relief information, and different relevant departments can collaborate with each other in a more effective way.
This solution also enjoys noticeable indirect economic benefits. The information technology has been innovatively utilized and promoted in poverty relief tasks and management to enhance the precision and reduce wrongdoings in governments’ poverty alleviation measures, lending a helping hand for them to fight against poverty over the next three years.
Guangdong Provincial Poverty Alleviation Office is mainly responsible for laying out policies and plans for poverty relief development work and making proper arrangement for implementation; and it also provides organization, coordination and guidance for construction work of the old revolutionary bases across the province.
The Automated O&M Platform is an integrated O&M supporting system developed on the basis of China Mobile Internet Company Limited’s fast-growing basic core data including various Internet service system data and device assets by introducing automated O&M tools and automated monitoring tools. The platform provides service systems with monitoring alarms, CMDB, automated O&M platform and process support, to meet the automated O&M demands of all Internet service systems and ensure a staunch back-end support to rapid service development.
With the rapid growth of China Mobile Internet services, there are more and more service lines, more and more O&M devices, more complicated services and environment, and increasingly higher labor costs. The traditional manual operation and maintenance can no longer meet the demands of daily repairing and maintenance work.
To address the above challenges, customers are in dire need of an integrated and standardized O&M management platform to manage, consolidate and operate the daily O&M work, to reverse the concept and awareness of traditional manual operation and maintenance, and try to standardize, streamline, automate and visualize the daily O&M work. This will not only improve the working efficiency of O&M personnel and saving time and cost, but provide strong back-end support to rapid growth of future services and analysis of O&M data.
During the development and construction of automated O&M platform, the customer pushed us to build an O&M development team, including front-end developers, back-end developers, demand analyzers and trackers. All team members have worked together with each other to develop new versions very quickly. The specific solutions are as follows:
(I) Construction of CMDB: all professional groups of the O&M team provide various kinds of device assets information data, review and verify the data repeatedly, and ensure the accuracy and consistency of the data, so as to build a complete CMDB assets information library, the core of the entire automated O&M platform.
(II) Monitoring and management: a powerful automated monitoring tool ZABBIX is introduced to monitor basic resources of various devices (servers, network devices, and storage devices), manage the KPI indicators in a standardized and streamlined manner, and create an integrated alarm interface. In the meanwhile, all items monitored are gradually optimized to ensure the accuracy and timeliness of the monitoring alarms.
(III) Automation: the automated configuration management tool, which is integrated and open source, can automatically configure and manage on the interface the device data in the assets library, and automatically perform bulk operations of devices. This not only avoids risks of manual back-end operations, but significantly improves efficiency of configuration management.
(IV) Script and task management: through standardized and streamlined management of scripts, O&M personnel can schedule scripts according to their needs, including timed processing, synchronous processing and asynchronous processing. This sets the standards for automated review, automated processing, and task scheduling of monitoring alarms.
With the automated O&M platform, the customer can easily check current network management service and device assets, monitoring alarm reports, resource distribution and usage of all service lines in the resource pool, analysis of resource usage reports, and device maintenance data; it can also, through automated management functions, operate service device hosts, complete configuration and data extraction in an automated and rapid way, alter the configuration, revise security basic lines and loopholes, and deploy monitoring tasks with one click.
Through the deployment of automated O&M platform, the customer can build an O&M team in a rapid manner. The software can support standardized O&M process, O&M role setting, and comprehensive library management. The automated operation can enormously increase O&M efficiency and lower labor costs. With the reporting function of the automated platform, the O&M data analysis can be graphically displayed to the customer, making the O&M work more visualized.
China Mobile Internet Company Limited (CMIC) is a professional subsidiary of China Mobile dedicated to integrated operations of Internet services. Known as China Mobile Internet Base, the company has successfully delivered Internet products to individual and corporate users, such as MM, Fetion, 139 Mailbox, and has built and operated the open platform capabilities such as Internet billing, integrated certification, and big data. Currently, the company possesses a total of 450 million users, with several billions of annual revenue. Its business has begun to take shape and maintained a growth momentum. CMIC is seeking to become the pioneer of mobile Internet products, the leading provider of top-quality Internet platform services, and the creator of sustainable growth for the company, thus giving impetus to strategic transformation of China Mobile.
China Mobile Government and Enterprise Service Company joined hands with BTV Yangshengtang (Healthy Life) Program released a mobile gift pack, including “Smartphone for the Elderly + Smart Wearable Device + Cloud Service”. “Cloud Service” refers to a mobile phone-based health platform, which profoundly integrates smart wearable devices (e.g. ECG, blood pressure meter, and glucose meter), measures and records human body’s health data in real time, and manages the health and gives pre-warning of human bodies through continued data monitoring and professional doctor diagnosis. The cloud service-based product, i.e. “And Health” Yangshengtang Customized APP for the Elderly developed by Aspire, has been embedded in Yangshengtang mobile phones.
Currently, the profits of medical smart wearable devices mainly come from hardware sales, but in the future the producers will have to depend on services and data. China Mobile Government and Enterprise Service Company is trying a sales model of “Smart Hardware + Services”, namely, partnering with smartphone producers and brand channels, binding the sales of hardware with services, and providing users with a whole range medical health management services. As a service operation platform, the mobile APP needs to adapt hardware, fulfill the collection, analysis and monitoring of data, and create a channel for interactions between professional doctors and patients. It should also be supported with a payment and billing system to provide users with personal medical services and meet the needs of health management.
Currently, the ECG “hardware + cloud service” platform has been developed and launched to the market, i.e. Yangshengtang Mobile Gift Pack. In the future, the platform will be expanded to other hardware such as glucose meter, blood pressure meter, portable follow-up diagnosis device, and integrated health check machine. This needs partners to participate in the construction of cloud-service products. In the meanwhile, remote medical products, regional medical health platform, health management products of governments and enterprises should be integrated to share data, import and open capacity, thus building a mobile medical ecosystem.
China Mobile Government and Enterprise Service Company has cooperated with a number of ECG and blood pressure device producers, and will extend the cooperation to glucose meter, follow-up diagnosis device, and integrated health check machine, and will continue to add more types of “smart hardware + service” products in the future. Aspire is responsible for the product construction project on the service side.
More than 10,000 Yangshengtang mobile phones have been sold, generating huge economic and social benefits.
Founded in July 2012, China Mobile Communications Corporation Government and Enterprise Service Company (“Government and Enterprise Service Company”) is formerly known as China Mobile’s Customer Department. It is now a subsidiary of China Mobile, which is specialized in customer service market. The Government and Enterprise Service Company is mainly delivering sales and end-to-end services to government agencies and large-scale enterprises according to the overall strategic plan of China Mobile, and is responsible for product integration and promotion activities for group customers nationwide, and support and coordination of services cross different provinces and countries by consolidating various resources.
China Mobile is building a cloud-based medical big data analysis platform and a regional medical platform, delivering the company’s “And Health” applications and services to customers in medical and healthcare sectors. Based on different user demands, the company is providing a whole range of health services ranging from sports healthcare to medical treatment, as well as products and services during the full healthcare lifecycle, such as giving birth to new babies, and caring/nursing for the senior. China Mobile’s “And Health” is dedicated to “building a single platform, focusing on multiple applications, forming an ecosystem, and seeking for openness and win-win situation”. The company is striving to provide more innovative medical applications through partnership with various industries, strengthen medical service abilities, and develop a big data platform for medical and healthcare services. It is also taking active measures to expand the market and build a multi-layered and all-win B2B2C (business to business to customer) value chain and an ecosystem of all healthcare players.
Hunan Rednet provides local governments with MMS mobile newspaper. Government agencies request a platform with stable performance, high MMS delivery rate, and high security. Receiving the request, we introduced Aspire’s “three-in-one” project (supporting China Mobile, China NetCom and China Unicom all at the same time). After trial use, the customer felt satisfied with the project. In 2015, the cooperation was officially kicked off.
The local Hunan governments need a customized and regional product for grassroots users in 123 counties (cities, regions) across the province, which can provide users with mobile newspaper services including local news, well-being, production and daily life, online entertainment information.
Hunan Rednet is a provincial mobile newspaper with journalist stations set up in around one hundred counties and regions with the staunch support from the propaganda department of Hunan Provincial Party Committee. The newspaper has 141 regional columns by counties and regions with a total of 500,000 readers. 80%-90% of the budget is paid by regional or county governments.
Rednet provides business license, news database and edition guidance to the mobile newspaper, with journalist stations responsible for local news reporting and edition. It adds a new active voice platform for the propaganda departments of various levels in the province.
Aspire builds the “three-in-one” platform for Rednet, through which the customer can send mobile news to its users.
MMS newspaper sends real-time information to local governments and civil servants in a direct and efficient way, and becomes an important publicity and propaganda method for governments of various levels.
Rednet – the No.1 brand of local news website in China. Founded in 2001, Rednet is the key news portal and comprehensive website for Hunan provincial party committee and provincial people’s government. Revolving around party and political affairs, it leverages the strengths of Internet, opens a new path for news websites, and turns itself into China’s sole news website that has been profitable for successively six years.
Aspire Messaging Service provides all members of China Merchants Bank (CMB) with SMS notice services, and serves as a backup system for SMS verification code and account-changing system. By virtual of the customer’s requirements, Aspire has provided a specific solution and made full preparations for the purpose of ensuring timely service notice, system security, and security in information storage and transmission. The company has also developed a thorough service system O&M process to ensure the entire system should work in normal conditions according to the customer needs.
CMB is required to send service notices to its members and needs a backup system for its verification code and account changing system. In the meanwhile, the company must ensure the security in the transmission and storage of its service data.
Through the efforts of sales staff, Aspire got to know the demand of CMB and started discussions with the customer. After multiple inspections and exchanges of views with Aspire on Aspire Messaging Service, CMB had a thorough understanding that the service perfectly matches its needs and finally entered into a service cooperation agreement with Aspire.
During the process, Aspire provided CMB with detailed introduction of Aspire Messaging Service, communicated with the customer on specific solutions, and finally reached an agreement with the customer to offer the services.
The product has addressed the challenge of CMB in sending service notices to its members, and provided an effective solution to support the information technology-based and automated customer system of CMB.
As the first joint-stock commercial bank wholly owned by corporate legal entities in China, China Merchants Bank (CMB) was founded on April 8, 1987 by Hong Kong Merchants Group. Headquartered in Futian District, Shenzhen, it is the sixth largest bank in Mainland China and one of the 13 banks and insurers from Mainland China listed in Hong Kong Stock Exchange. On April 9, 2002, CMB A-share was listed in Shanghai Securities Exchange; on September 8, 2006, the company began its initial public offering in Hong Kong and issued 2.2 billion H-shares and raised 20 billion Hong Kong dollars; and on September 22 of the same year, it went listed in Hong Kong Stock Exchange. Today, the company has a total net capital of 290 billion yuan, a total asset of 4.4 trillion yuan.
CMB has set up 113 branches and 943 sub-branches in more than 110 cities across China, 1 branch-level specialized agency (credit card center), 1 rep-office, and 2,330 self-service banks in Mainland China, 1 branch office in Hong Kong (Hong Kong branch), a branch and a rep-office in New York, a branch office in Singapore, and two rep-offices in Taipei and London. Besides, CMB has two wholly-owned companies: CMB Financial Leasing Co., Ltd. and China Merchants Fund Management Co., Ltd. and holds 50% shares of Cigna & CMB Life Insurance Co., Ltd. in Mainland China, and wholly owns Wing Lung Bank Co., Ltd. and CMB International Capital Co., Ltd. in Hong Kong.
Aspire Messaging Service: State Grid MMS Newspaper
Aspire Messaging Service provides the State Grid with a solution of internal MMS newspaper. It creates a MMS journal distribution platform with such functions as MMS newspaper edition, auditing and reporting, as well as 7*24h technical warranty.
The customer is required to send MMS newspaper to all stall of the State Grid, offering them the latest enterprise news, and ensuring that the MMS news can be received and read by the staff in the fastest way. This requirement can just be met by Aspire Messaging Service.
Through the efforts of sales staff, Aspire got to know the demand of the State Grid and started discussions with the customer. After multiple inspections and exchanges of views with Aspire on Aspire Messaging Service, the State Grid had a thorough understanding that the service perfectly matches its needs and finally entered into a service cooperation agreement with Aspire.
During the process, Aspire provided the State Grid with detailed introduction of Aspire Messaging Service, communicated with the customer on specific solutions, and finally reached an agreement with the customer to offer the services.
The customer uses Aspire Messaging Service to promote the company’s image and send MMS newspaper to its staff, winning high praises from them and enabling them to receive the latest news of the company in a rapid and highly effective way. Driven by the success, all provincial companies of the State Grid begin to request the same service and participate in the MMS newspaper.
Founded on December 29, 2002, the State Grid is an investing institution authorized and approved by the State Council, and it is also a pilot shareholding company. The company has been recognized as a Grade-A enterprise in the performance assessment of state-owned enterprises for successively 12 years. It has leaped to the second place on the ranking list of the world’s top 500 companies.
Centered on the construction and operation of power grids, the State Grid is the national backbone enterprise concerning the lifeline of national economy and the country’s energy safety and security. It bears the brunt of providing safer, cheaper, cleaner and sustainable power supply. The group company has a total registered capital of RMB 536.3 billion and 1.72 million employees. Its business presence covers 26 provinces (autonomous regions and municipalities) or over 88% of the state’s territory, supplying electricity to more than 1.1 billion population. The company has been steadily operating overseas assets in the Philippines, Brazil, Portugal, Australia and Italy.