Digital Content Copyright Cooperation: Dezico Fun-Land
Dezico Fun-Land is a tile-matching video game with the original series cartoon Dezico as a prototype. The game gives a high return of the original brilliant pictures and the original voice and background music of the cartoon. In the game, players will use the removing mode to help Dick overcome one barrier after another in a town where Dick and his playmates live and also fight with the arch-villain Dr LUCKY in defense of "goodness".
The cartoon IP Dezico needed adapting for game. Aspire, by means of copyright cooperation, recommended a high-quality game maker, successfully adapted Dezico for a tile-matching mobile game Dezico Fun-Land. This mobile game won the title of MM B-level initial-issue resource.
Shenzhen Yitian Internet Science & Technology Co., Ltd. was founded in 2011 by the mobile Internet senior elite. Placing first priority on independent R & D, oriented towards product quality, the company is committed to providing users with easy-to-use-and-play products and services, specializing in R & D, agency distribution and O & M of smart mobile phone games. Thanks to seasoned planning, fine arts, R & D and operating teams, taking independent R & D and running premium games as the principal thing, the company has independently developed 20-plus games and issued more than 100 games as agent.
With online game operation as the point of entry, carry out the MM platform online game distribution. At present, the basic platform construction has been over, including constructing online gaming zones, pilot business modes, platform capacity optimization, etc., and optimizing online game APP detail pages, and online game zone functions.
By pooling premium online games, test business modes and set up online game zones. Perfect basic platform construction and carry out phased marketing activities and revise and optimize the zones twice. Phase-I zone is to enhance download and user conversion rate, phase-II zone is to improve active users, and phase-III zone is to increase the exposure rate of premium products and give priority to in-depth operation core players.
By virtue of excellent R & D and operating means, many years’ capacity accumulation and cultivation provides quality service for the China Mobile Internet Company in terms of distribution platform construction, platform function optimization, channel resource integration, data model establishment and operation mechanism formation, greatly improve the premium product screening capacity of the distribution platform, product reformation capacity, channel distribution capacity, precise marketing capacity and user in-depth operation capacity, and create a mobile product distribution platform with the data model as the basis, channel distribution as the backing and user operation as the core.
For MM distribution service, foster professional distribution teams, and develop the Internet Company market -oriented independent distribution capacity; By means of mature distribution modes, create premium APPs and an immense newly-added revenue, realize efficient channel resource integration, sophisticated marketing and in-depth product operation and finally maximize product distribution market value.
Since 2014, from succeeding in piloting online game operation modes, go through a series of process of MM platform online game access, review, distribution, product operation, marketing and so on, build data mining modes for the entire platform, online game product operation mechanism, optimizing platform online game operation capacity, and eventually develop three MM platform distribution capacities.
1. Develop channel marketing distribution capacity: Through perfecting online game distribution modes, set up professional distribution teams.
2. Develop operation data mining capacity: By branding online game distribution capacity and optimizing team roles, develop operation data mining capacity.
3. Develop users’ in-depth operation capacity: Expand the scale of online game distribution, deepen mining and operating mechanism and develop user in-depth operation capacity.
The Mobile APP Market, invested and constructed by the China Mobile, is a mobile APP software download platform. By cooperating with hundreds of well-known state-of-the-art mobile software CPs both at home and abroad, geared to more than 500 million mobile users, committed to making a 10-billion industrial chain in the mobile terminal software market to meet the growing demand of smart mobile users for safety, innovation, etc., the Mobile APP Market pools and coaches mobile terminal software developers and individual independent developers to explore terminal software market demand for rapid development and the completion of safety signature certification, finally issues products and realizes profits.
Capability Open Platform: QQ SVIP WABP Introduction
Take Tencent “QQ SVIP" service as an example. By accessing WABP capability, a single “QQ SVIP” APP possesses a daily turnover of more than 100,000, accounting for more than 30% of service turnover, which realizes profits for our partners, and at the same time, also provides them with various member rights services and thus improves user experience.
After QQ SVIP accessing WABP competence, users can order “QQ SVIP” by PC and complete the order by paying phone fees. Later, they can keep track of service changes, renew or cancel the order by SMS, etc.
Have a daily turnover of more than 100 000. The turnover of this channel accounts for over 30% of the total turnover of this service.
Tencent diversified services include: Social and communications service QQ and WeChat, social network service platform QQ space, QQ game platform under Tencent Game, Portal Web Tencent, Tencent news client, online video service, QQ Live, etc. Tencent QQ is the instant messaging software that enjoys the largest number of users in China now. Its service provider Tencent is the largest Internet communication APP software provider in China, with more than 1billion registered users and more than 700 million active users by 2012.
Aspire, together with Tencent video, Youku video, LETV and Xun Lei carried out the campaign of “member traffic package” to sell users such products as “Tencent video Hollywood member", “Youku gold member”, “LETV member”, “Xun Lei platinum member” and so on by WeChat with a discount of up to 40% off + 70 M traffic.
Users can order video member products + discount traffic through the "WeChat wallet - mobile phone recharge" WeChat wallet - mobile phone recharge entrance, and get more discount on both!
With the popularization of smart phones and the development of 4G network, hot APPs with core copyright are popular with users. Meanwhile, as the demand for traffic is also surging, numerous customers have to meet the market demand and call for the superposition mode of "content + traffic”.
Use traffic and the difference between the purchase price and the market price, launch the popular membership package at a preferential price so that new users can develop a habit of using the membership package and expand the influence of the brand.
QQ video, Youku video, Xun Lei, LETV and QQ Member
In-APP Purchase (IAP) APP is introduced into the service of the China Mobile Internet Company, "the mobile APP market". IAP is a kind of easy and safe APP-embedded means of communication fee payment in the form of SDK. Domestic development teams, by setting up a service expert model, optimize and fuse the needs of each base service unit for development, form an internal one-to-one / an external one-to-many integrated mode of development, keep expanding and improving quality by integrating development & maintenance teams and establishing core values. Currently, IAP accounts for about 75% of the Mobile APP market revenues, and it is also the Internet cooperation pattern that can lead to the highest profit.
At present, the mobile phone APP market takes on an increasingly rapid development. The China Mobile APP market as an APP operating channel under China Mobile, oriented towards smart pipe, open platform, characteristic service and friendly interface, keeps expanding and optimizing patterns, builds a bridge of cooperation and communication between the Internet Company and all the partners in the industrial chain, and devotes itself to expansion and introduction so as to promote the Internet Company’s service development.
Now, a total of 4,000 partners have been expanded and brought in: Happy Elements, iDreamSky, China Mobile Game, Burson-Marsteller, Talkweb, etc. The yearly IAP accumulated revenue was RMB 3.54 billion in 2014 and RMB 3.825 billion in 2015 as a result of strengthening complaint control.
The China Mobile APP Market, invested and constructed by China Mobile, is dedicated to the creation of a mobile phone APP software download platform by cooperating with hundreds of sophisticated mobile phone software CPs both at home and abroad, geared to more than 500 million mobile users, and by making a mobile phone terminal software market ten-billion industrial chain to meet the growing demand of smart phone users for safety and innovation, gather and counsel mobile phone terminal software developers and individual independent developers to meet the demand for exploring terminal software markets, develop rapidly and complete safety signature certification, finally issue the product and realize profits.
The “Mobile Market” security management & control system is set up for the China Mobile Internet Co., Ltd. This platform mainly contains two big function modules: the virus/malicious behavior detecting and the graphic & text content scanning. The virus/malicious behavior detecting system integrates the scanning engine and the feature library of the Academy of Telecommunication Research of the Ministry of Industry and Information Technology and APP security detecting factories in the industry, mainly involving static attribute code scanning, permission call scanning, adware scanning, dynamic behavior scanning of software packages, and carries out high-risk APP depth detecting; The graphic & text content scanning is to make automatic scanning of texts and pictures through the graphic & text detecting system, combining manual inspection and second confirmation of whether there is pornography, gambling and drug abuse or illegal information in APPs.
The China Mobile Market as an APP operating channel under the China Mobile carries the advantage that APP applications are large in variety and number, and renew fast, but at the same time, because virus / malicious behavior is increasingly rampant, the Mobile Market has been repeatedly maliciously applied, complained by users and even reported by the superior department. In this case, the China Mobile Market needs a set of effective security program to ensure its security.
Since 2014, by keeping virus detecting and re-detecting, the Mobile Market has effectively reduced the number of being reported by the superior supervisory department, down by 80% and 70% in 2016 compared with 2014 and 2015 on a year-on-year basis.
The number of malicious APPs gradually goes down as detected from 2014 to 2016, showing a marked improvement on security governance of the Mobile Market.
The Mobile Market, invested and constructed by the China Mobile, is a mobile APP software download platform. By cooperating with hundreds of well-known state-of-the-art mobile software CPs both at home and abroad, geared to more than 500 million mobile users, committed to making a 10-billion industrial chain in the mobile terminal software market to meet the growing demand of smart mobile users for safety, innovation, etc., the Mobile Market gathers and coaches mobile terminal software developers and individual independent developers to explore terminal software market demand for rapid development and the completion of safety signature certification, finally issues products and realizes profits.
China Mobile launched the CPT & CPS mode of advertising cooperation with advertisers Taobao and Tencent (King Glory), providing the advertisers with targeting, quantitative and qualitative traffic integrated service based on advertisers’ features and content demand. Meanwhile, in the process of promotion, China Mobile provides around-the-clock human service such as data monitoring, user-pay monitoring, etc., and reports for users, involving ad data, suggestions for optimizing operation & promotion and user-oriented modules.
1. Taobao CPT - To promote intra-Taobao marketing campaign, cooperate to fulfill relevant ad push services and put stress on the introduction of new users, it is necessary to activate the download of Taobao APP;
2. King Glory CPS - For the new functions of this version, to promote targeting category game players, it is necessary to stimulate the user-pay efficiency.
Customers need to directionally strengthen the promotion of new users in a bid to increase the quantity of download, activation, payment rate and payment limit. Our company provides the professional promotion plan primarily through MM client by using APP blacklisting iteration, ensuring APP package body uniqueness and multi-dimension high visibility (including but not limited to keyword search spread, smart inward push, hotspot recommendation, essential topics, etc.）to ensure the high visibility of the subject matter during the period of cooperation, efficiently enhance user conversion efficiency, at the same time, provide users with a pay-interface reasonable guidance program to optimize user experience setting and increase user-pay ARPU value.
2. King Glory
1. Taobao - Domestically leading individual online trading platform, founded by the globally best B2B (Business To Business) Marketplace Alibaba Group with an investment of 450 million, committed to making it the world’s largest individual trading website.
2. King Glory---The world’s first 5V5 hero fair fight mobile game, Tencent’s latest MOBA mobile game, one of the most popular networking mobile games nowadays.
Mobile Mall Two-level Inventory Docking
Sellers have to manually deploy the inventory quantity of Mobile Mall goods on the service platform, and have to keep pace with the seller inventory admin system offline at the same time. With the increase of terminal products and sales, inventory problems crop up: Separation of Mobile Mall inventory from seller inventory, inventory data inconsistency, commodity overselling and backlog of orders. Mobile Mall two-level synchronous capacity has been worked out to solve a series of problems caused by two-level inventory rupture in a bid to improve terminal sales. Shandong Company, a terminal company will do the pilot work.
As they supply terminal goods through multiple channels, therefore, sellers have to arrange for personnel to compare and allocate the inventory quantity of the Mobile Mall terminal goods and the seller local actual inventory quantity every day. This kind of manual operation is both mentally and physically demanding, apt to give rise to information inconsistency, frequent overselling and even customer complaints caused by overselling. In this view, sellers hope to connect the Mobile Mall inventory system with the seller local inventory admin system to share information, automatically update inventory information, reduce artificial intervention, improve work efficiency and solve the channel overselling problem.
l Add two-level inventory commodity admin function and the terminal commodity required for synchronous inventory in the seller local inventory admin platform system;
l Set a timing task and read at regular time all the Mobile Mall commodity information;
l Handle synchronous inventory data through the Mobile Mall SKUID + inventory variable information;
l The seller inventory system interface conveys at a fixed time the variable information of the Mobile Mall WWW channel regular physical commodity inventory and then the Mobile Mall ascertains the inventory quantity by giving an increment or decrement of the current inventory quantity of the commodity according to variables;
l Update the SKU Inventory of the existing commodity in whatever state the commodity is;
l The seller inventory system has access to the Mobile Mall inventory information on a regular basis. The Mobile Mall returns the relationship between the Mobile Mall SKUID and the seller-side SKUID and inventory quantity;
l Sellers take inventory information from Mobile Mall inventory information, then calculate their total inventory, convey the information about Mobile Mall-SKUID and the changed quantity (inventory increment or decrement) to the Mobile Mall, and the Mobile Mall judges returned inventory information and handles inventory quantity;
l In case of any seller query, the seller-side SKUID conveyed must belong to the seller, or else, the Mobile Mall interface shall return the cause of the problem to the seller system.
l In case of any error that inventory quantity cannot change in the process of auditing and reducing inventory, the Mobile Mall interface shall return the cause of the problem to the seller system;
l In case any error in SKUID that sellers return, the side-pass interface will return the cause of the problem to the seller system;
l If the commodity that sellers return is part of a marketing event, the side-pass interface will return the cause of the problem to the seller system;
l If the commodity that sellers return is not a physical one, the side-pass interface will return the cause of the problem to the seller system;
l If the commodity that sellers return is not a www channel one, the side-pass interface will return the cause of the problem to the seller system.
Integration of the Mobile Mall inventory with the seller inventory system helps realize inventory sharing, inventory information auto update, manual intervention reduction, work efficiency improvement and channel-overselling settlement.
By the end of June, Shandong Company had had 220 SKU using the 2-level inventory system to update inventory, realizing multi-channel synchronous inventory management; In terms of manual work, coming online can realize automatic comparison every 10 minutes, spare manual handling of inventory allocation 144 times a day, and thus improve manual efficiency to a greater extent. The terminal company’s handling inventory reduces from 20 times a day to 6 times a day. A 20% drop of product overselling risk as a result of intra-channel inventory allocation and adjustment of Mobile Mall backend inventory increases 80% of the timeliness rate of the arrival of new goods added to the inventory.
China Mobile Shandong Co., Ltd., under China Mobile, was founded in July, 1999, and was listed in New York, the United States and Hong Kong in November, 2000. It is one of the wholly-owned subsidiaries of China Mobile (Hong Kong) in mainland China, consisting of 17 companies at the city level, 125 branches at the county / city / district level. At present, China Mobile (Hong Kong) is one of the biggest market-value companies that are listed overseas, the only Chinese enterprise that is on the Forbes list of global 400 A-level best companies three years in a row.
China Mobile Terminal Co., Ltd., set up in April 2011, is under China Mobile, has its headquarters in Beijing, branches in 31 provinces (autonomous regions and municipalities directly under the central government), and nearly 10 000 employees now.
"Follow-e WLAN", a wireless online management software officially issued by the China Mobile Communications Corporation, supports convenient access, hot spot query and location service of various WLAN networks, perfectly fits into China Mobile WLAN hotspots, supports one-key configuration, username / password free memory and hotspot smart reminder, bringing you a brand new wireless online experience. Whenever and wherever you are, as long as there is wireless hotspot cover, Follow-e WLAN can help you access the Internet at a high speed.
Follow-e WLAN service is China Mobile's high-speed wireless online access geared to all users. After opening it, users can go on the Internet by laptop, cell phone, Pad, etc., that support WLAN terminals to enjoy the pleasure of surfing the Internet at a high speed within the area that the China mobile WLAN signal (identified as CMCC - WEB or CMCC) covers.
On the Portal page, choose to tick “auto login by clicking the Internet Explorer” and log on to the network successfully, and then, within the period of validity（valid for a long period of time for users who pay standard / monthly charges, and the period of validity for time-card users should be consistent with that of the card），if you use the same terminal to log on to the China Mobile WLAN network again, you need not enter the username, nor the password, but log on by just clicking the Internet explorer.
If you want to cancel this function, just cancel ticking "auto login by clicking the Internet Explorer” on the login success page, and click the "offline" button. For different terminals, choose "auto login by clicking the Internet Explorer” repeatedly, and take the last click as a criterion. This function is automatically invalid for a terminal that auto login has already been set up.
The system gives tacit consent to open multi-terminal online reminders: When an account number has two terminals online simultaneously, the system will issue the corresponding text message reminder (only occurring for the first time the same day); When the account number has had three terminals online, you will not be able to log on to the network from the 4th terminal. The system will send a short message to remind that three terminals have been online (only occurring for the first time the same day).
Mobile Users: WLAN is only open to the users of the China Mobile. The user name is China Mobile cell phone number; On May 1, 2014, the standard charge inside / outside the province is 0.1 RMB/MB; monthly traffic limit is 50 GB, or else, the WLAN service would be suspended the same month when beyond the limit.
Non-mobile users: Non-mobile users can buy WLAN time cards, use the time card account number and the password, access CMCC-WEB and log on to the WLAN network. Time cards are valid countrywide in China, having two forms: non-e-cards and e-cards; when an e-card is purchased, the account number and the password will be issued by sending a short message (for China Mobile cell phone users only) to the individual user concerned. When an e-card user uses his or her cell phone number to purchase an e-card, WLAN will deduct fees from the user’s cell phone number.
WLAN international / Hong Kong, Macao and Taiwan roaming service: China Mobile cooperates with WLAN international / Hong Kong, Macao and Taiwan roaming service providers, allowing China Mobile customers to enjoy wireless online service in the area that the WLAN network covers. Open the WLAN service and give tacit consent to open roaming service.
The China Mobile Communications Corporation (“China Mobile” in short) was founded on April 20, 2000, with registered capital of RMB 51.8 billion and assets of more than RMB 400 billion. The China Mobile wholly owns the China Mobile (Hong Kong) Group Co., Ltd. Its wholly-owned subsidiaries were set up in 31 provinces (autonomous regions and municipalities directly under the central government) by its owned China Mobile Limited Company (the “Company”) and were listed in Hong Kong and New York. At present, the Company is one of China’s biggest companies listed overseas by trading value and also the biggest telecommunications carrier by trading value in Asia.
The Mobile Market（MM for short）is the world’s largest Chinese mobile APP entertainment market elaborately built by the China Mobile. It is a comprehensive market that pools various mobile APP developers and their excellent APPs to meet the demand of mobile users for experience, download and ordering.
“Mobile Market” is the Mobile Market launched by the China Mobile, MM in short. Invested and constructed by the China Mobile, cooperating with hundreds of well-known state-of-the-art mobile software CPs both at home and abroad, geared to more than 500-million mobile users, committed to making a 10-billion industrial chain in the mobile terminal software market, it is a mobile APP software download platform to meet the growing demand of mobile users for safety, innovation, etc., pooling and coaching phone terminal software developers and individual independent developers to tap terminal software market demand, rapidly develop and complete security signature certification, finally release products and realize profits.
Aspire provide users with all-round technological development and system O & M services, and guarantee efficient and fine operation from user service friendly recommendation, APP marketing promotion to real-time quality monitoring and system assurance.
Aspire offers an intact constructing plan and backend operating support, share massive data resources, save operating costs and system construction costs, and provides users with product operation support services such as brand publicity, campaign & promotion data analysis, etc., including Weibo alliance, 7×24-hour product quality dial testing, report center data analysis system, O & M service, 7×24-hour customizing customer service, etc.
As the China Mobile’s long-term and reliable partner, Aspire helps customers achieve outstanding system O & M capacity from hardware & software technical support to powerful guarantee to service operation. So far, Aspire has provided China Mobile operators with decades of stable and efficient service support with service teams covering 26 provinces and cities all over the country.
MM has monthly active users of more than 10 million and a monthly distribution peak of over 100 million at present; a monthly distribution peak of 160 million in July, 2015; a monthly active user peak of nearly 13.51 million in September, 2015; An obvious rise of monthly download: At present, there is a monthly download of 150 million, up nearly 117% over the same period compared with 2014; A significant rise of monthly active users: the number of monthly active users has reached up to nearly 13.51 million, up nearly 66.88% above 8.8 million of the corresponding period of 2014.
MM client performance gets a big rise: In the context of 4G, 3G and WLAN networks, the load time of MM client multi-indexes decreases significantly and the success rate of start-up and download rises to 100%.
The China Mobile Internet Co., Ltd., referred to as the CM Internet, is an Internet company transformed from the original Internet base by the China Mobile, headquartered in Guangzhou. At present, it provides users with value-added services.
Client Customizing: Migu Fun Digital Content Service Platform
Migu Culture is so diverse in either contents or subsidiaries that it is difficult for users to form a general awareness of the brand, and lacks sales windows to all-Migu digital contents. Migu Fun integrates all-Migu services to provide content providers with a unified digital content distribution & sale platform and provide users with unified content purchase and use experience.
First, the most complete and the latest Migu APP download for Migu users;
Second, Migu all-content search, boutique contents (including all subsidiaries’ boutique contents: list operation, hotspot operation, cooperation brand zone, all-IP content) purchase & broadcast capacity;
Third, monthly service zone, Migu entertainment services and Migu self-run services (such as coloring ring back tone, color printing, cell phone newspaper, and so on)
Customers hope to provide users with a unified digital content platform and all-Migu marketing entrance for the extension and reinforcement of the Migu brand.
• Resource integration: Bring in more cross-category content marketing tools, provide packaging sales content marketing modes, and effectively integrate all-category content resources;
•Precise recommendation: Based on the user data model, create the content-use-pattern recommendation system to improve precise content recommendation;
• Marketing portal: Create a unified portal-level entrance for Migu group marketing and provide an all-Migu marketing entrance;
• Category extension: Bring in more new product contents and enlarge product use scenes, and make content processing and in-depth content integration;
• Provide content providers with one-stop content sales modes, batch packaging sale to realize rapid commercialization and get a profit share of ordering or advertising;
• Provide the Migu all-content sales platform, unify Migu all-digital content purchase and use experience, and, at the same time, save promotion and pre-load costs for marketing and terminal pre-loading.
The Migu Culture Science and Technology Co., Ltd, set up by the China Mobile for the field of the Mobile Internet, is a professional subsidiary set digital content product supply, operation and service in one. It is the only operating entity under the China Mobile in terms of music, video, reading, game, animation, etc., and has 5 subsidiaries: Migu Music, Migu Video, Migu Digital Media, Migu Inter-entertainment and Migu Animation. (Migu Culture Science and Technology Co., LTD., Or Migu Culture for short; Migu Culture and its 5 subsidiaries make up Migu Company).