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Mobile Newspaper content support service

1 ) Definition

Content Support Service Capacities for Mobile Newspaper   include such capacities as proper team staffing and building, process standardization and content production. Proper team staffing and building involves organizational structure, talent staffing, task assignment and workflow standardization.

 

2 ) Products supported

1 Morning & Evening News

Morning and Evening News are among the most influential products of Mobile Newspaper products as concise versions of paper-based and web media. The producers deliver messages to the public by selecting cover topics and articles. Their content includes domestic, international, social, sports and entertainment information and a variety of supplements (IN words\IN phrases, jokes, classrooms) with text and images. Their names are “Mobile Newspaper-Morning News” and “Mobile Newspaper-Evening News” which are released in mornings and evenings.

 

Columns and layouts of Morning and Evening News:

Morning News

Frames

Evening News

Cover, highlights

1

Cover, highlights

Date, guide

0.5

Date, guide

Focus

1-1.5foc

Focus

Domestic news

3

Domestic news

Local news

1

Local news

International news

1

International news

Social news

1

Social news

Sports express

1

Sports express

Entertainment

1

Entertainment

Supplements (IN words, jokes)

1-2

Supplements

Promotion

1

Promotion

End frame LOGO

1

End frame LOGO

 

 

2 Introduction to “And News” client:

1)    Operation data

To become “an authoritative news source with rich content”, the And News” client has 32 channels that provide users with high-quality and useful content in a timely manner. It works with thousands of content providers to ensue a supply of massive information. Its push feature runs on a provincial level to meet localization requirements. The most popular focus channels are: Express, sensibility, entertainment, military, headlines and finance; and the most popular video channels are: news, highlights, beauties, entertainment and military.


 

2 Key channels

(1)Headlines: Providing deep interpretation of hot events, and shows eye-catching headlines and illustrations at key spots such as homage banner “guess your likes”. It features such columns as Morning News and Discussions.

(2)The public: Focusing on thoughts, history and authority with featured columns as Like U, Chat with you and Funny History to attract intelligent users.

(3)sensibility: Focusing on instincts, entertainment and images, and combining gif pictures and videos to provide such columns as Images, Noon Artciles and Whispers.

(4)Thin line: Formerly an original channel with a focus on original ideas to reflect editors’ opinions on hot news, social phenomenon and lifestyles. Current columns include Ceshangshu and Special Planning.

 

3、We Media:

There are now ten types of subscription channels (news, military, sports, lifestyle, finance, auto, science, fashion and travel) and 204 subscription IDs.

 

3 Cope capacities and requirements

News and highlights are an important part of an information product. A correct news concept serves as guidance for selecting, judging and processing news.

1 Accuracy of the content

The accuracy of the content is usually determined by the content of articles from third-party providers”. “Accuracy” refers not only to the accuracy of news elements (time, location, people, event, reason and results), but also to the news selection process for viewing and discovering valuable content.

2)    Objective and neutral attitude

News should not be over-generalized, especially when two or multiple voices are involved. An objective and neutral attitude should be taken, and judgments should not be passed before the event is formally characterized.

3)    Professional production

A variety of technologies, e.g. eye-catching news pictures (audio and video content if 3G is popular) are used for news packaging to provide users with information and improve user experience.

4)    Integrating media resources

Improving content diversity by integrating media resources and increasing the number of media partners.

5、Humanistic spirit and sense of responsibility

Mobile Newspaper shall produce content and images with humanistic care and social responsibility.

6、Spirit of rule of law and legal boundary

Editors shall identify “negative news” and “problematic news”, especially news concerning organizations, individuals, products and vendors to mitigate risks. They shall have general legal knowledge and are clear about reputation and privacy rights protection.

 

 

4), Workflow for the content distribution interface

 


The editing, reviewing and distribution workflow of Mobile Newspaper is illustrated below:


Contacted media, channel editor, review & proofread, chief editor, delivery, delivery monitoring, delivered to readers

MMS generation process:



5)    Applications

Products of Mobile Newspaper such as Morning and Evening News have attracted more than 30 million subscribers and over 10 million client users.