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Traffic Centralized Operation Capability

I. Description of Capability

The traffic centralized operation platform is a set of traffic operation solutions which support traffic package, traffic pool, traffic token and other traffic products by creating several online and offline operation models such as B2B, B2C and B2B2C. It provides individual users with free traffic and attracts users and develops channels through a variety of activities. Meanwhile, it provides enterprise users with marketing templates so that enterprises can utilize the channels to launch activities and promote products and divert users, thus enhancing traffic sales and creating the eco-system of traffic operation.

 

II. Application Scenarios

The platform provides several kinds of activity templates, so it is suitable for traffic marketing in many scenarios.

Offline B2B2C scenario:

1. Offline code scanning to collect traffic: Users involved have their code scanned on the site to collect traffic, gaining popularity for offline activities;

2. Work with beverage enterprises: Users enter the exchange code in the bottle cap to collect traffic.

Online B2B2C scenario:

1. Launch application promotion activities online so that users can obtain traffic by completing the download of APP task;

2. Launch advertising question-answering activities online so that users can obtain traffic by completing answering the questions.

C2C scenario:

1. 5. Traffic red packet scenario: Users can pack the traffic into a red packet and send it to friends or friend circles;

2. 6. Traffic transfer.

B2C scenario:

1. 7. Other games, including several game templets such as Wheel of Fortune, One-Arm Bandit, Finger-guessing, etc.;

2. 8. Other festive marketing activities: Scenario 1: Internet exposure dynamic monitoring.

III. Product Features

1.Separation of network and operation: Through traffic tokens, decouple the correlation between traffic operation and the network to meet the needs of flexible traffic operation, and at the same time transfer the pressure from the skyrocketing growth of the Internet forward to the operation platform;

2.Internet-based trafficmanagement: Break the original traffic business model to monetize and socialize the business form of traffic management and make it entertainment-based, thus forming the self-owned online marketing channels;

3.Value-added traffic: Traffic package (token) is sold to forward users and backward users as a marketing resource, using marketing channels to drive traffic sales and add value to traffic;

4.Traffic distribution diversification: Provide enterprises with the marketing tools of traffic distribution: Traffic can be distributed in games, tasks, friend circles, and offline, or directionally distributed among members.

5.Opencapabilityplatform: Html5 can be flexibly and seamlessly coupled with its self-owned portal; open API and SDK are implanted into the production and service system of enterprises to realize seamless integration which is easy for enterprises to conduct marketing on their own.

IV. Product Functions

1. Personal User Portal:Task-type marketing activities, game-type marketing activities, festivals and other customized marketing activities, forward traffic sales, account management interface, etc.;

2. EnterpriseUserPortal: Online registration, resource application, event publishing, SDK interface application, activity report.

3. Management Portal: Audit, data reporting, rights management, etc.

 

V. Technical Parameters

Indicator

Specific indicator

System capacity

25 million

Maximum concurrent capacity supported

1000 pieces per second

The longest time of user (90%)response 

Within 1.5 seconds


VI. Product Strengths

Comparison between traffic token and traffic package

 

Comparison between the traffic marketing platform and traditional channels

 

VII. Applications

1. Shandong, Inner Mongolia, Guangxi, Hubei, traffic+;

2. Shaanxi, Ningxia, Guangxi, Guangdong, traffic unified payment;

3. By the end of May 2016, user scale of the traffic token platform had grown substantially, totaling 23.63 million registered users in key provinces such as Shandong, Inner Mongolia, Guangxi, and Hubei;

4. By the end of April 2016, the annual monthly active user rate of the platform had reached 24%. By the end of May 2016, the accumulative pre-income had reached 34.18 million yuan.

5. By the end of May 2016, the accumulative post-income had reached 1.107 billion yuan. Wherein, the income from traffic token was 18 million yuan, the income from traffic package 133 million yuan, and the income from unified payment 955 million yuan.